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INTRODUCTION
KING ARTHUR RECORDS (KAR) IS THE DIRECTION OF THE FUTURE. NO LONGER WILL ARTISTS HAVE TO BE LIMITED TO CONVENTIONAL LABELS AND DISTRIBUTION CHANNELS TO BE SUCCESSFUL . OUR GOAL IS THAT WE WILL BRING YOUR MUSIC TO THE PEOPLE AND THE PEOPLE TO YOUR MUSIC. IN ESSENCE, WE WILL CREATE A RELATIONSHIP BETWEEN YOU: THE ARTIST, AND YOUR FANS. THERE ARE 3 BASIC CHOICES ARTISTS HAVE TODAY: 1. TRY TO GET SIGNED BY A CONVENTIONAL RECORD LABEL. 2. TRY TO DO IT YOURSELF. 3. ENJOY PLAYING YOUR MUSIC, SHARE IT WITH YOUR FRIENDS AND PASS IT ON TO YOUR CHILDREN AS YOUR PERSONAL "ACCOMPLISHMENT". IF YOU HAVE BEEN TRYING TO FOLLOW CHOICE 1, BY NOW YOU HAVE REALIZED THAT YOUR CHANCES OF GETTING SIGNED ARE VERY REMOTE. THE BUSINESS OF MUSIC IS EXACTLY JUST THAT. A BUSINESS. IT WORKS AROUND THE DELIVERY OF PRODUCT IN DEMAND WHICH HAS BEEN MARKETED TO MAKE A PROJECTED PROFIT MARGIN. THE FACT THAT MUSIC IS AN ART INSPIRED BY THE DEEPEST HUMAN EMOTIONS CREATED BY AN ARTIST HAS LITTLE VALUE. ONCE IT'S PACKAGED JUST LIKE A CAN OF BEANS, IT'S JUST (PRODUCT) TO BE SOLD - FOR PROFIT. THE LABELS ARE IN AN ADVANTAGEOUS SITUATION. WITH THE AMOUNT OF ARTISTS LOOKING FOR DEALS, THE LABELS CAN PICK AND CHOOSE AND OFFER JUST ABOUT WHAT THEY WANT. WE ENCOURAGE EVERY ARTIST TO THOUROUGHLY DO RESEARCH ON THE REALITIES OF THE MUSIC INDUSTRY SO YOU CAN MAKE BETTER DECISIONS ON WHAT YOU SHOULD DO WITH YOUR LIFE! IF CHOICES 2 AND 3 ARE MORE REALISTIC TO YOU THEN YOU'RE BEGINNING TO SEE THE LIGHT. KAR IS ABOUT THE ARTISTS. THOSE THAT HAVE FACED THE REALITIES OF LABEL DEALS AND ARE PREPARED TO USE ALL OF THE AVAILABLE MEANS TO MARKET AND DISTRIBUTE THEIR MATERIAL. ARTISTS THAT KNOW THE DIFFERENCE BETWEEN "WORKING FOR HIRE" FOR A LABEL OR MAINTAINING THEIR COPYRIGHTS. THOSE THAT UNDERSTAND THAT RECORDING DEALS ARE BINDING LEGAL CONTRACTS THAT REQUIRE SIGNED ARTISTS TO PAY BACK LARGE LOANS CALLED "ADVANCES" AT ASTRONOMICAL PERCENTAGE RATES. OF COURSE THIS IS NOT APPARENT SINCE THE MONEY IS BEING DEDUCTED FROM THE ROYALTIES OF RECORD SALES AND THE ARTISTS WILL NOT BE PAYED UNTIL ALL THE "ADVANCE" MONEY IS RECOUPED BY THE LABEL. IN SHORT, YOU HAVE TO SELL TENS OF THOUSANDS TO HUNDREDS OF THOUSANDS OF CD'S BEFORE YOU SEE ANY INCOME AT ALL. THAT IS UNLESS YOU HAVE A HIT RECORD... THE MAJOR LABELS IN THE BIG WHEEL WILL NOT BE GOING AWAY AND THE POLITICAL MACHINE THAT CONTROLS THE MUSIC INDUSTRY WILL CONTINUE TO PUSH/CONTROL RADIO... THE FANS (THE RECORD BUYING PUBLIC) ARE THE ONES PAYING THE BIG $$$ TO THE LABELS. HOW ABOUT IF THE FANS WERE TO SIDE UP WITH THE ARTISTS? THAT WAY, THE FANS WILL PAY LESS FOR MUSIC, HAVE A MULTITUDE OF MORE CHOICES AND THE ARTISTS WILL MAKE ENOUGH TO SUPPORT THEIR OWN TOURS SO THEY CAN COME TO YOUR TOWN... SO, NOW THAT YOU UNDERSTAND THE CONCEPT, BY THE WAY, WE'VE DONE THE GRINDING, THE HEADBANGIN AND THE EXPERIMENTING FOR YEARS... THE TIME HAS COME !
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